BEIJING,Oct.31 (China Economic Net) - Global smartphone shipments grew 1% in Q3 2019. Samsung topped the rankings and shipped 78.9 million devices, up 11%. Huawei up 29%. Apple, in third place, shipped 43.5 million units, a decline of 7%, caused mainly by weak performance of iPhone XR, XS and XS Max in the lead up to its September launch event. However, this number was higher than it could have been, as Apple launched three iPhones in September for the first time ever. Xiaomi and Oppo completed the top five vendors, shipping 32.5 million and 32.0 million units respectively.
Samsung shipped 78.9 million units in Q3 2019, up 11% from Q3 2018. It has implemented an aggressive new product strategy to regain lost market share. Its Galaxy A series has now displaced the old Galaxy J family, and each product now packs much better price-to-spec. And at the high-end, it increased the number of models, a trend which started with Galaxy S10 in February, and continues with the new Galaxy Note10. The Note10 boasts two screen sizes for the first time, as well as separate 5G variants, which adds cost and complexity to Samsung, and has impacted profitability at the high-end. However, it has culminated in greater volume, with the Galaxy Note10 family out-shipping last year’s Note9 by more than 5%.
“5G is the next battleground for Samsung,” said Canalys Research Director, Rushabh Doshi. “It is one of very few smartphone vendors to design its own chipsets and modems. It is not, therefore, restricted to the innovation cycle of a third-party component supplier like Qualcomm. If Samsung moves faster than Qualcomm, it can win the race to mid-range smartphones with 5G. Its recent announcement of the Galaxy A90 5G and the upcoming Exynos 980 chipset highlights its strategic priorities.”
Huawei boosted its shipments to 66.8 million, up 29%. It also improved its fortunes in many overseas markets where volume increased sequentially from 21.5 million in Q2 to 25.3 million in Q3.
“Its shipments overseas in Q3 were focused on pre-Entity List models, with P30 Lite its best shipper, at close to three million units. It is nearing the launch timeframe for new Y-series and P-series devices in early 2020. These families are major volume drivers for Huawei, and accounted for 64% of its volume in the first half of this year.
Apple’s shipments fell 7% to 43.5 million units in Q3, an improvement on the double-digit declines in Q1 and Q2 2019.